Showing posts with label Networking. Show all posts
Showing posts with label Networking. Show all posts

Career Article : Networking - Turning Prospects Into Clients

Wednesday, 1 December 2010

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There is nothing hard about networking or sales; both are basically simple tasks to perform. But to be effective at networking and sales - now that takes some skill. To be effective I like to say is simple but it is not easy.

If you want to be effective at networking (and to be effective I mean have the ability to identify prospects and ultimately turn those prospects into clients) you must first understand the basics.

Rule number one in networking is identify with whom you want and are trying to network. You have to know whom you are looking for. Why? here's a newsflash - not everyone wants to buy your product or service. Not everyone can benefit from, pay for, or has a need for your product. Your job as a master networker is to clearly understand they type of client you stand the best chance of building a relationship with.

If you sat down right now and analyzed your perfect customer - I mean really analyzed your perfect customer - you would find that description fits a very distinctive niche. There are unique and specific things about the individual. The better you know, understand and can describe this niche the better you will be able to identify who truly wants what you are selling. And imagine a sales process where you spend the majority of your time in front of and working with prospects that want, need and desire what you are selling!

Defining your target market is a fun exercise. Think about things like gender (do you appeal more to men or women) age, hobbies (what does your target market like to do), geographic location, their interests, what they like about you; what is important to them, their values, what motivates or drives them etc.. There is no end to what you can identify - magazines they like to read, movies they like to see, products they like to buy. Gather as much as you can and find out what your ideal clients have in common. The better you know, understand and can describe your niche the better you will be able to identify the type of customer who truly wants what you are selling.

I have a client who is a master at this. Every quarter she updates her Target Market description - constantly tweaking, changing and adding information to her client data. She knows her ideal clients are successful men, between the ages of 45 and 55, who are professionally driven, well educated (master degrees and above), athletic and dedicated to physical fitness, married with high school and college aged children; demanding, value success, their reputation and their families; looking to continue to advance in their careers and chosen professions; and they will choose slowing down rather than retirement; they hire her for her reputation for effectiveness, accountability, and drive.

Where does she network? Professional associations and sporting events - those she can participate in as her potential clients are active. Her prospects are dedicated to advancing in their careers, so they attend meetings, are continuously seeking knowledge and enjoy networking among their own peers. They are also active, and by participating in these events she has a very natural way to meet, connect and build natural relationships with her prospects. She also understands why they choose her - her effectiveness, accountability and drive. So when making new proposals she makes sure to emphasize those qualities. Needless to say, even in a tough economy she has a thriving practice and constant flow of new business.

Knowing this she is able to shape her networking and prospecting efforts to events, organizations and referral connections that put her right in front of the very prospect that is most likely to hire her.

If you want to be effective at networking. If you want to get results. Then you must first understand who is the type of customer you want to attract. What do they look like, what do they do, what do they value and why do they choose you? This is rule number one if you want to turn your prospects into clients!




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Meridith Elliott Powell in articlebase

Employment job :Relationship Advice on Social Networking Sites – Help Yourself



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Social networking sites connect people and it always helps people getting relief in finding solution. Different personalities, interests and professions can bring you different experience that actually works in your personal life. You can also have discussion with your friends on relationship advice in a convenience UK chat room with these social networking sites.
Of course, maintaining relationship in a smooth way has become one of the most difficult tasks. It is difficult because we are social beings and we cannot live without the closest person or life partner around. To help such couples or pairs, many relationship counselling are coming ahead. But people are not so much fond of them and busy life does not allow much time to go together for consultation. Social networking sites have offered many opportunities to enhance relationship in a more interactive way.
Now, you can ask your friend in a UK chat room how to develop relation or can sit in a discussion to find some effective ways out. Amidst the hectic schedule of day long activities, people are now getting a little time to think about their problems. But this is true that if there is no happiness, then there is no meaning to do so tough work. Living with the simple philosophy can give human being many things. And in the case of renowned people, we have seen that.
Relationship advice always does not work so properly. But if you take help from someone who has experiences in this field and also has become successful, then that kind of advice can work out. Now signing up in a social networking site, you can meet new people and make a group of them to talk about your problem. Once, you find out the root cause of the problem, and then people sitting with you can give many practical points following which will result in a positive manner. In case, you like some particular opinion most, you can sit in a UK chat room with that particular friend for detail.
As mentioned above, there are so many social networking sites coming with new features where it becomes easy for you to make your own community. The sites are equipped with so many topics and issues and finding out the matching one for you, you can have your problem solved in a friendlier manner.





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by vjneel link

Article employment : The Language of Networking



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Many of the ads seeking brides were very much reflective of the traditional masculine mindset in the country - they sought information on caste and horoscope, and specifically requested virgins with "fair skin." They were direct and to the point, making clear the attributes that needed to be 'checked off' when picking a woman. The masculine energy of these bachelors shone through in their choice of words.

However, other ads reflected a much different mindset. These would-be suitors had very different values than their more traditional counterparts, expressing a desire for educated women who could become their "soul mate." While it was encouraging to see how the romantic paradigm was shifting, it was also interesting to note the feminine energy inherent in their language. Many of these more sensitive bachelors were vague and deferential almost to a fault, with some of the ads requesting a "beautiful, homely girl" for a bride. Where the more traditional men were too forceful in demanding certain features in prospective brides, many of these modern males were too demure to voice their opinions. They had swung too far in the other direction.

It's a phenomenon I found interesting, not only for its cultural significance, but also because I'd seen it before - in the world of networking.

I entered the corporate world at a time when women in business were even more rare than they are today. As such, I didn't have any female role models to look to when it came to developing a networking style, so I decided to try emulating the men in my company. Their strategy was based on quantity rather than quality: rather than build strong relationships with a few valuable contacts, they would instead endeavor to hand out as many business cards as humanly possible. It was a bizarre feature of my company's culture that your effectiveness as a networker was largely defined by how often you had to order a new box of cards. If you weren't constantly restocking your supply, it meant that you weren't making enough contacts.

Needless to say, I found this strategy immensely unsatisfying. I was giving out cards like candy on Halloween, but I wasn't making any serious connections. And it felt like I was getting too caught up in an overly masculine culture that emphasized competition and points on the scoreboard over meaningful, productive relationships. I decided to do things my own way.

For starters, that meant getting personal. I'd begin by revealing something about myself as a signal that this would not be a conventional business connection. So often we simply present ourselves as a title and a job description, as if this is all that matters; the other person responds by doing the same, and you immediately size each other up based on your respective preconceptions of that vocation. Simply introduce yourself as an accountant, for instance, and the other person will instinctively characterize you as orderly and business-like; this kind of reflexive stereotyping is a terrible starting point for a lasting relationship. By contrast, revealing some personal detail about yourself will not only make you stand out in the other's mind, but will also signal that you're interested in more than just a simple exchange of information. Taking the next step and inquiring about their hobbies and interests will likewise signal the initiation of a deeper relationship.

Having formed the relationship, the question becomes how the two parties will benefit from this partnership. The purely masculine approach is once again deficient in this regard, as their impulse is typically to extract as much value as possible. Like the traditional bachelors in the personal ads, these corporate warriors view their contacts as commodities to be judged primarily by the benefits they bring back. While the ultimate goal of this relationship is indeed to advance professionally, viewing these benefits as the be-all and end-all is a recipe for failure. In this regard, language is once again a critical sign-post: if all of your sentences are starting with "I need…" there's a chance you're asking more than you're giving in return. It may seem subtle, but rest assured that the other party will take notice of your needy ways and be more wary to pick up the phone the next time your numbers shows up on the caller ID.

The opposite also holds true. Remember those bashful suitors who were reluctant to even admit they wanted a pretty girl? They were displaying too much feminine energy. Women in particular are often guilty of this: our feminine impulse is to take care of others first, often at our own expense. This impulse is good to a certain extent - start off by doing something for your contact, and they'll likely feel inclined or even obligated to return the favor. It's a bit like making deposits into a bank account.

The problem arises when you never take a withdrawal from that account. Monitor your conversations: are they always making requests while you nod along and agree to do them favors? Are you always telling them what you can do, without ever pausing to ask what they can do for you in return? As with all aspects of your life, it's all about striking a balance between competing forces, and it's important that the relationship is as much about "I" and it is about "you."

If you share my inclination to establish deep personal relationships, you'll probably find it difficult to describe those relationships in the cold language of accounting and quid pro quo (and I would never recommend that you speak in such terms to your contact!). But unless you carefully monitor the exchange of value - and the language that describes it - you may quickly find that your carefully-cultivated relationship is dangerously out of balance.




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by Betty-Ann Heggie in articlebase

Article employment:Network Marketing Success Secrets Online




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To become a success in your network marketing business you must learn how to attract the right kind of prospects to your business. Most people get started in network marketing and start buying leads and cold calling them, working their warm market, holding house parties etc. Now all this does work. However what will you do when you start running low on people to do theses activities with? You will have to learn how to build a list of targeted prospects on your own.
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Listen, it's like this. When people start Network-Marketing business opportunities they are told by their upline to do all these activities to build their business and they should because they all work. However what isn't being taught in the network marketing industry is Internet Network Marketing. That's right to become a big time top income earner in Network Marketing you will have to learn actual Internet marketing skills. Most people that get started in our industry are not taught how to use the awesome power of the Internet to drive traffic and generate there own targeted list of contacts to market their business to. Instead their taught to waste all their money on lead list from lead vendors that aren't their target market in the first place.
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Network marketing Success will happen when you learn to put the marketing back into Network Marketing. Top income earners know this and I know this. Do you know this? If not, don't worry because most upline leaders don't know it either and that's why you don't know it. You see to be a success, you have to learn to market yourself so other network marketers become attracted to you as a leader, a mentor of value with a solution. Did you get that? I said other network marketers! Not leads purchased off a list! Network marketers are your target market. This is because most network marketers are failing at build a successful business. Did you know that millions of network marketers are searching the Internet ever day looking for a solution for their business so they can achieve Success as well? That's right. This leaves a big opportunity for leaders in our industry to help these individuals. Why would they do that you may ask.
Because, if you can solve a challenge that other network marketers are having in their business they will then be grateful to you. What will happen next is many of these network marketers will want to join that leader who showed them a solution in the first place. Because now they finally have a true mentor that will teach them effective ways to achieve Success In Network Marketing. Top income earners have people calling all the time to join them in their Network Marketing business. How would you like that to happen to you? You might be saying to yourself, but Joe I am not that successful in my business yet. So how can I show someone else how to be a success. The answer is you don't. However their is a way for you to achieve the same Success in network marketing like these top income earners are having by using a system that will allow you to be in a position to provide a solution too many network marketers out their. You can start building you own targeted list and having other networkers be attracted to you also. At the same time, you will learn real marketing strategies that you can apply to your own business as well. Learn how to drive traffic, market yourself and become the leader that other will want to work with.
Take the time to visit my resource box to learn more about a system I use myself to explode my own network marketing business. Remember what Zig Ziggler has said many times. "If you show enough people how to get what they want you will get what you want" This is very true. Become a solution provider and success will knock down your door.



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by Mike Sherratt in articlebase