By: Dan Joy
The old-style pre employment Sales Personality Tests and Sales Aptitude Tests often try to disguise themselves as Sales Assessment Tests, which they are really not.
Conventional personality tests are "blind" to the impact of a job applicant's experience, sales training and knowledge of sales techniques. For example, a fresh college graduate with zero sales experience and a top producing sales superstar with 25 years of sales experience may both score 85% on a Pre Employment Sales Personality Test (or Pre-employment Sales Aptitude Test) if they both share similar personality traits. However, in the real world of selling the sales superstar may outsell the inexperienced salesperson by up to twenty to one. There is a much better way to hire good experienced salespeople, by using a "Real" Sales Assessment Test, as this article explains.
While pre employment Sales Personality Tests or Sales Aptitude Tests may offer some value towards recruiting inexperienced entry level salespeople, there is a much better way of hiring good experienced salespeople, using a sales ability based Sales Assessment Test such as The JOY Tests (TM) of Total Sales Ability (TM) from Dan Joy, Inc.
How Can You Determine Which is the Best Pre Employment Test for Sales?
There is a lot more to success in selling than just personality, aptitude or lack of call reluctance. One can have the right "sales personality" or "sales aptitude" but if they don't possess or learn good sales skills and techniques, they are not very likely to succeed in the sales profession. There are also people who can call incessantly, but cannot close.
Instead of testing for just sales aptitude or sales personality, the best approach is to test for Total Sales Ability (tm). A good sales assessment test can reduce subjectivity and guesswork, and help sales recruitment agencies and corporate sales recruitment people make more objective hiring decisions. The JOY Tests (tm) of Total Sales Ability (tm) from Dan Joy, Inc., are such sales assessment tests. They may be used for pre-employment testing as well as post-hire evaluations for promotion, retention or training purposes.
The conventional pre-employment Sales Personality Tests or Sales Aptitude Tests are often inadequate for hiring top-producing experienced salespeople, and should not be confused with real pre employment Sales Tests or pre-employment Sales Assessments.
Common Sales Recruiting Mistakes:
A sales hiring mistake can cost an employer up to $100,000 or more. Many sales recruitment firms and employers are deluged with sales resumes, but have no way of knowing who can really sell. So, they often tend to hire someone with whom they "feel comfortable", who is "like them", who "looks good", or who has "industry knowledge". None of that necessarily means that the person can actually sell.
Same Sales Assessments for Pre Employment Testing and Post Hire Evaluations:
As an employer, you would ideally want to invest in Sales Assessment Tests which can not only be used as pre-employment tests but also for post-hire evaluations for promotion, retention or training purposes. Furthermore, you should be able to test Business Development professionals at different career levels, e.g., a Salesperson, Sales Manager, Sales Director or VP of Sales & Marketing. If the same Sales Assessments can also be used for testing Manufacturer's Reps, Sales Engineers, Distributors and Franchisees, that would be even better. There is one Sales Assessment Test which does all of the above.
Recommendation:
The JOY Tests (tm) of Total Sales Ability (tm) from Dan Joy, Inc., meet all of the criteria above for good well-rounded Sales Assessment Tests. For a limited time only, prospective employers can get 10 Free Sales Assessment Tests (Pre Employment Screening Tests) to help them hire great sales executives by following the link in the "About the Author" or Bio / Resource box below or by visiting the website of Dan Joy Inc., directly through any major search engine.
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