Marketing Employment Oppertunities.Parts 1

  

 
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An MBA with a concentration in marketing can open up a world of new career options or can elevate you from your current position to the next level. Oftentimes, a company will draw from its internal talent pool—those with technical expertise or advanced knowledge of the product, for instance—to work in the marketing department. A number of marketing professionals therefore have general degrees in business or communications and on-the-job experience in marketing a very specific company, product or service. In fact, only a few places offer masters degrees in marketing. Most graduate schools specialize in marketing only at the doctoral level. Therefore, the most frequent educational path to a career in marketing comes by way of a business administration degree with a concentration in marketing. The good news is that career prospects in marketing are very promising.

The Ins and Outs of Marketing in Today’s World

Marketing professionals play an enormous role in the world of business. Careers in marketing run the gamut. Specializations include advertising, market research, sales, public relations and retailing. These job functions all fall under the broad umbrella of marketing.

Simply put, marketing is the practice of guiding and positioning a product, company or any organization toward success in the marketplace. In order to sell a product or service that people desire and are willing to pay for, a company needs to be able to understand conditions in the marketplace and appeal to a customer base. Marketing professionals help identify the organization’s strengths and weaknesses, assess the competition, work to position the company among its competitors, understand the demand for a product or service and finally communicate effectively with this potential customer base. These individual responsibilities are carried out by marketing professionals, each equipped with varying degrees of specialization and expertise, including:

• Strategic management
• New product development
• Pricing and branding
• Marketing law and public policy
• Public relations
• Retailing
• Advertising
• Market research
• International/global marketing
• Internet or e-marketing

How do these roles and responsibilities translate to actual jobs? Depending on the size and dynamic of a particular company or organization, your position may require you to have either a broad working knowledge of marketing concepts and practices, or you may fit into more of a specialized role, for example as a graphic designer or data research specialist. Someone working in a company-based marketing department may rely on many areas of expertise, including advertising, distribution, promotion and public relations, retailing, or database management. Therefore, marketing professionals—especially those employed directly by a company rather than a marketing firm—should demonstrate proficiency with these fundamental elements of marketing: market research, direct, Internet and search-based marketing, global and industrial marketplaces, and branding.  They should also have a general knowledge of the science and psychology behind marketing.

Whether working in a company’s marketing department, or working as a professional in a marketing firm, marketing for the 21^st century has seen sweeping changes in the way that companies conduct marketing practices. The emphasis now is on technology, particularly as it relates to online marketing.