Marketing Employment Oppertunities.Parts 2

  

 
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The Future is Here: Internet, Online and e-Marketing
We all recognize that the development and widespread use of the Internet as a consumer tool is perhaps the single most important development in the world of business. Online commerce and information exchange has altered the consumer landscape in ways more profound than we could have imagined just 15 years ago. So, what has this meant for marketing job opportunities? Let’s have a look at a few central concepts in Internet marketing.

First, run a search on “marketing careers”—you’re not likely to be surprised by the results: you’ll see links to various marketing career resources, educational institutions, in addition to paid-placement advertisements. The results of your search are not random, or entirely unpredictable, for that matter; they’re based on the science of search engine optimization. And a good deal of a company’s marketing efforts and resources are dedicated to this widespread practice.

Through creative positioning and paid advertisements, a company can improve its search engine ranking to consumers who browse for a given product or service online. Search engine optimization often goes hand in hand with various viral marketing techniques—that is marketing online via existing social networks to spread and promote consumer awareness. Modeled on word-of-mouth distribution, viral marketing incorporates the use of video clips, interactive software, flash animation and images, text messaging, blogs and wikis.

Naturally, with these new developments in technology, there is no shortage of jobs available to those with technical backgrounds and the ability to think creatively about online marketing. Today’s marketing professional can anticipate the job market continuing in this direction for many years to come, and those with MBA’s are continuing to pursue marketing careers after graduate school.

Careers in Market Research and Advertising
With the proliferation and steady growth of e-commerce, market research professionals are in demand as much as ever. Market research involves recording, gathering and analyzing data on existing and potential customers and competitors in the marketplace. The goals are the same as they have always been, it’s the information-gathering techniques that have changed: who, and where, are potential customers? How can they best be reached? What trends are they buying into? How do we stack up against the competition?

High-tech jobs associated with online market research and data analysis are in high demand. Creative and technical professionals are a natural fit for careers in e-marketing, including website designers, networking professionals, graphic designers, writers, editors and illustrators.

Advertising—which focuses on paid, persuasive announcements—falls under the umbrella of marketing; however in many businesses, advertising is a separate department, working alongside marketing managers. Advertising managers coordinate projects among advertising and promotional staff, including media buyers, editors, copyrighters and graphic designers. In larger firms, the majority of, if not all, advertising is created and managed internally, with advertising managers overseeing creative and media departments. Smaller companies, however, usually contract out the work to larger advertising agencies.

Your Future in Marketing
Marketing, as in any job market, has seen its ups and downs. However, with the steady pervasiveness of consumerism, an increasingly global economy and the introduction of new media in commerce, the marketing industry is experiencing a steady growth period. The Bureau of Labor Statistics predicts that job growth in marketing, advertising, promotion, public relations and sales should follow the average rate for all occupations: about 12 percent. This job growth will be brought on by intense competition in products and services offered, and a continued increase in online, television and radio advertising.

No matter the industry, whether it be in the public or private sector, for a large corporation or a smaller independent firm, a graduate degree in business with an emphasis in marketing will enable you to become quite the in-demand professional. Considering this broad array of options available to you, a career in marketing can take you in nearly any direction you choose.  So, go ahead and search this directory to find the perfect marketing graduate program for you.